This has been two decades in the making.

I’m beyond excited (and nervous!) to finally share the soft launch of Freya Apparel — a fitness clothing line designed by women, for women, with you in mind every step of the way.

We’re kicking things off with one powerful piece:

The Freya Sports Bra.

✔️ Zip-front closure — no more wrestling sweaty bras off after a workout
✔️ Tailored fit in Small, Medium, and Large (only 200 of each available)
✔️ Made exclusively for us by our factory — limited run of just 600 pieces

This is more than a launch.
It’s a pilot tribe — and I’m inviting you to be part of it.

By ordering the first-ever Freya bra, you’ll be part of the community helping shape the future of this line. You will be one the Shieldmaidens– the core community who will get access to launches before anyone else and exclusive extras, including discount codes.

NOTE: The final colour scheme will be like the image below (black, dark grey and medium grey) to define you and not show any sweat stains! Real clothes for real women!